Eddie Machado
Honest & Practical Design Leadership
Specializing in Design Systems and Design Ops, I build functional foundations that set design teams up for success.
Designing the future of AI-powered design systems and workflows at Miro
$300M annual revenue in 2025, 100M users globally, 1800+ remote employees
Streamlining localisation with AI at Lokalise
$39M annual revenue in 2024, used by 3k companies globally, 200+ remote employees
Crafting a Design System and Ops at Hotjar
Acquired by ContentSquare in 2022, used on 1.3M+ websites in 180+ countries, 150+ remote employees
Optimizing million dollar conversion funnels at Booking.com
$23.7B in revenue in 2024, used by 135M active mobile users in 2024, 24k+ employees globally
AI-enabled Design system
Integrating AI into our Design system and automating our workflow to scale AI-enabled development and design within Miro.
Whitelabeling Web3 gaming marketplace
Leading design & strategy for Parcel, we used real world e-commerce patterns to build marketplaces aimed towards newcomers to the space.
2026 - The path to an AI enabled design system
Online event focused around AI-enabled design systems and vibecoding best practices
2024 - Design Systems at Miro
Presented in Amsterdam at the Miro offices with 200+ attendees
2025 - Optimizing handoff for the AI age
Presented in Berlin and presented with my colleague Karen Nino (Design system Engineering Manager)
2025 - Launching a new Design language at scale
Presented in Lisbon and discussing Miro's recent launch with 100+ attendees