Eddie MachadoAmsterdam, NL

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Honest & Practical Design Leadership

Specializing in Design Systems and Design Ops, I build functional foundations that set design teams up for success.


Integrating AI into an established localization platform at Lokalise. We're rebranding, crafting our Design System, focusing on accessibility, and plan to launch our new product in early 2024.


Tools for institutional crypto traders at The Defiant.

Crafting a Design System and Ops at Hotjar.

White-label solutions for Web3 gaming at Parcel.

Optimizing million dollar conversion funnels at Booking.com.


You can connect with me on LinkedIn, or download my CV. If you're a recruiter, I created a short intro to make your life easier.